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Marketing strategy :

Walker, Orville C.

Marketing strategy : a decision-focused approach / Orville C. Walker, John W. Mullins. - 8th ed. - New York : McGraw-Hill, 2014. - xvi, 368 p.

ISBN: 1259010903 :

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .W35 2014

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Marketing strategy :