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Marketing plans :

McDonald, Malcolm.

Marketing plans : how to prepare them, how to use them / Malcolm McDonald. - 5th ed. - Amsterdam : Butterworth-Heinemann, 2002. - xix, 630 p. : ill. ; 25 cm.

Includes index.

ISBN: 0750656255 : KES 3,080

Subjects--Topical Terms:
Marketing--Management.
Marketing--Planning.

LC Class. No.: HF5415.13 / .M33 2002

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Marketing plans :