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Services marketing :

Lovelock, Christopher.

Services marketing : people, technology, strategy / Christopher Lovelock and Jochen Wirtz. - 6th ed. - New Jersey : Pearson, 2007. - xx, 648 p.

ISBN: 0131875523 : KES 1,850

Subjects--Topical Terms:
Marketing management.
Service industries.

LC Class. No.: HF5415.13 / .L68 2007

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Services marketing :