Mastering data mining :
Berry, Michael J. A.
Mastering data mining : the art and science of customer relationship management / Michael J. A. Berry. Gordon Linoff. - 1st ed. - New York : J. Wiley, 2000. - xviii, 494 p.
0471331236 :
Marketing --Data processing.
Data mining.
Business enterprises--Computer networks--Management.
Mastering data mining : the art and science of customer relationship management / Michael J. A. Berry. Gordon Linoff. - 1st ed. - New York : J. Wiley, 2000. - xviii, 494 p.
0471331236 :
Marketing --Data processing.
Data mining.
Business enterprises--Computer networks--Management.