Marketing communications :
Fill, Chris.
Marketing communications : contexts, strategies and applications / Chris Fill. - 3rd ed. - Harlow, England : Prentice Hall, 2002. - xxxii, 790 p. : ill. ; 25 cm.
Includes bibliographical references and indexes.
02736550000 : KES 4,760
Communication in marketing.
HF5415.123 / .F55 2002
Marketing communications : contexts, strategies and applications / Chris Fill. - 3rd ed. - Harlow, England : Prentice Hall, 2002. - xxxii, 790 p. : ill. ; 25 cm.
Includes bibliographical references and indexes.
02736550000 : KES 4,760
Communication in marketing.
HF5415.123 / .F55 2002