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The (Un)common sense of advertising :

Tiwari, Sanjay.

The (Un)common sense of advertising : getting the basics right / Sanjay Tiwari. - 1st ed. - New Delhi : Response Books, 2003. - 322 p.

ISBN: 0761997369 :

Subjects--Topical Terms:
Advertising.
Marketing.

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The (Un)common sense of advertising :