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Marketing communications :

Fill, Chris.

Marketing communications : interactivity, communities and content / Chris Fill. - 5th ed. - Harlow, England : Prentice Hall, 2009. - xxxvii, 758 p.

Includes bibliographical references and indexes.

ISBN: 0273717225 :

Subjects--Topical Terms:
Communication in marketing.

LC Class. No.: HF5415.123 / .F55 2009

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Marketing communications :