Normal view MARC view ISBD view

Consumer behavior and marketing strategy /

Peter, J. Paul.

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. - 4th ed. - New Delhi : Tata McGraw-Hill, 2005. - xvi, 579 p.

ISBN: 0070601585

Subjects--Topical Terms:
Consumer behavior.
Marketing.

LC Class. No.: HF5415.3 / .P48 1996

Place hold
Print
Cite
Add to your cart (remove)
Report a concern
Send to device
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

LIBRARY ONLINE CATALOGUE

Consumer behavior and marketing strategy /