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Strategic brand management :

Keller, Kevin Lane.

Strategic brand management : building, measuring and managing brand equity. / Kevin Lane Keller. - 3rd ed. - New Delhi : Pearson Educ., 2008. - 714 p.

ISBN: 8131719770

Subjects--Topical Terms:
Brand name product--Management.

LC Class. No.: HD69 / .B7K45 2008

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Strategic brand management :