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Strategic marketing problems :

Kerin, Roger A.

Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. - 12th ed. - New Delhi : Dorling Kindersley, 2011. - xi, 708 p.

ISBN: 8131755310 :

Subjects--Topical Terms:
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.

LC Class. No.: HF5415.135 / .K47 2011

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Strategic marketing problems :