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Consumer behavior :

Kardes, Frank R.

Consumer behavior : science and practice / Frank R. Kardes, Thomas W. Cline, Maria L. Cronley. - 1st ed. - Delhi : Cengage Learning, c2011. - xx, 459 p.

ISBN: 8131516822 :

Subjects--Topical Terms:
Consumer behavior.

LC Class. No.: HF5415.3 / .K37 2011

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Consumer behavior :