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Integrated advertising, promotion, and marketing communications /

Clow, Kenneth E.

Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. - 3rd ed. - New Delhi : Pearson, 2007. - 537 p.

ISBN: 8131709965 :

Subjects--Topical Terms:
Communication in marketing.
Advertising.

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Integrated advertising, promotion, and marketing communications /