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Effects of corporate social responsibility on brand equity of listed companies in Kenya

Ali, Khamah Hassan

Effects of corporate social responsibility on brand equity of listed companies in Kenya by Khamah Hassan Ali - 2015 - xvi, 141 p.

Subjects--Topical Terms:
Product management
Branding (marketing)
Brand name products

LC Class. No.: The HD69 / .K43 2015 C.1

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Effects of corporate social responsibility on brand equity of listed companies in Kenya