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Influence of product packaging attributes on choice of detergents purchased by consumers in Nakuru County, Kenya

Karani, Lucyann Muthoni

Influence of product packaging attributes on choice of detergents purchased by consumers in Nakuru County, Kenya Lucyann Muthoni Karani - Nakuru : Kabarak University, 2016 - ix, 67 leaves. +

Thesis (MBA) - Kabarak University, 2016.

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LC Class. No.: THE HF5415.33 / .K4K37 2016

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Influence of product packaging attributes on choice of detergents purchased by consumers in Nakuru County, Kenya