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Strategic marketing for nonprofit organizations /

Andreasen, Alan R.

Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler. - 6th ed. - New Delhi : Prentice Hall of India, 2003. - vii, 536 p.

ISBN: 8120322592 :

Subjects--Topical Terms:
Nonprofit organizations--Marketing.

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Strategic marketing for nonprofit organizations /