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Principles of marketing /

Kurtz, David L.

Principles of marketing / David L. Kurtz, Louis E. Boone - International student ed. - Ohio, USA : Thomson Higher Education 2006 - 5 vol. (various pagings)

ISBN: 032440753X :

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .K87 2006 c. 1

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Principles of marketing /