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Principles of services marketing /

Palmer, Adrian.

Principles of services marketing / Adrian Palmer. - 7th ed. - London : McGraw-Hill, 2014. - xviii, 495 p.

ISBN: 007715232345 :

Subjects--Topical Terms:
Marketing--Management.
Service industries--Marketing.

LC Class. No.: HF5415.13 / .P35 2014 c. 1

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Principles of services marketing /