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Marketing communications /

Blythe, Jim.

Marketing communications / Jim Blythe. - New York : Prentice Hall, 1999. - xi, 252 p.

Includes bibliographical references and index.

ISBN: 0273639609 (alk. paper) : KES 675

Subjects--Topical Terms:
Communication in marketing.
Marketing.

LC Class. No.: HF5415.123 / .B59 1999

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Marketing communications /