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Marketing management :

Kotler, Philip.

Marketing management : analysis, planning, implementation and control. - 9th ed. - Upper Saddle River, NJ : Prentice Hall, 1997. - xi, 789 p.

ISBN: 0132613638D :

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .K68 1997

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Marketing management :