Normal view MARC view ISBD view

Services marketing :

Lovelock, Christopher.

Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. - 5th ed. - Upper Saddle River, NJ : Prentice Hall, c2004. - xviii, 652 p. : ill. ; 26 cm.

Includes bibliographical references and indexes.

ISBN: 0131268465 : GBP 47.99

Subjects--Topical Terms:
Service industries--Marketing.
Professions--Marketing.

LC Class. No.: HD9980.5 / .L68 2004

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)