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Global marketing management /

Keegan, Warren J.

Global marketing management / Warren J. Keegan. - 7th ed. - New Delhi : Prentice-Hall of India, c2002. - xxv, 617 p. : ill. ; 27 cm.

Includes bibliographical references and index.

ISBN: 8120320662 : KES 765

Subjects--Topical Terms:
Export marketing--Management.
Export marketing --Management--Case studies.

LC Class. No.: HF1416 / .K44 2002

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Global marketing management /