LIBRARY ONLINE CATALOGUE

Principles of marketing /

Kotler, Philip.

Principles of marketing / Philip Kotler, Gary Armstrong. - 9th ed. - Upper Saddle River, NJ : Prentice Hall, c2001. - xxxi, 785 p. : ill. ; 28 cm + 1 computer laser optical disc (4 3/4 in. )

Includes bibliographical references and index.

0130283290 :


Marketing.

HF5415 / .K68 2001