Introduction to advertising and promotion :
Belch, George Eugene.
Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 3rd ed. - Boston, Mass. : Irwin/McGraw-Hill, 1995. - 762 p. - The Irwin/McGraw-Hill series in marketing .
0256136963 :
Advertising.
Sales promotion.
Communication in marketing.
HF5823 / .B387 1995
Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 3rd ed. - Boston, Mass. : Irwin/McGraw-Hill, 1995. - 762 p. - The Irwin/McGraw-Hill series in marketing .
0256136963 :
Advertising.
Sales promotion.
Communication in marketing.
HF5823 / .B387 1995