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Strategic brand management for B2B markets :

Sarin, Sharad.

Strategic brand management for B2B markets : a road map for organizational transformation / Sharad Sarin. - 1st ed. - Los Angeles : Response, 2010. - xix, 262 p.

ISBN: 8132105220 :

Subjects--Topical Terms:
Branding (Marketing)
Brand name products--Management.

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Strategic brand management for B2B markets :