Global marketing :
Alon, Ilan.
Global marketing : contemporary theory, practice, and cases / Ilan Alon, Eugene Jaffe, Donata Vianelli. - 1st ed. - New York : McGraw-Hill, 2013. - xxi, 602 p.
0071318204 :
Export marketing --Management--Case studies.
Global marketing : contemporary theory, practice, and cases / Ilan Alon, Eugene Jaffe, Donata Vianelli. - 1st ed. - New York : McGraw-Hill, 2013. - xxi, 602 p.
0071318204 :
Export marketing --Management--Case studies.