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Applications in basic marketing :

Applications in basic marketing : clippings from the popular business press / [compiled by] William D. Perreault and E. Jerome McCarthy. - 2001-2002 ed. - Boston : McGraw-Hill, 2002. - ix, 246 p.

ISBN: 0075610337 :

Subjects--Topical Terms:
Marketing--Management--Periodicals.

LC Class. No.: HF5410 / .A67 2002

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Applications in basic marketing :