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Ethnic marketing :

Pires, Guilherme D.

Ethnic marketing : accepting the challenge of cultural diversity / Guilherme D. Pires and P. John Stanton. - London : Thomson, 2005. - xiv, 274 p.

ISBN: 1861529961 : KES 4,499

Subjects--Topical Terms:
Social marketing.

LC Class. No.: HF5414 / .P57

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Ethnic marketing :