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Strategic marketing for non-profit organizations /

Andreasen, Alan R.

Strategic marketing for non-profit organizations / Alan R. Andreasen, Philip Koder. - 6th ed. - Upper Saddle River, NJ : Pearson Educ., 2003. - vii, 536 p.

ISBN: 0131227920 :

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .A53 2003

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Strategic marketing for non-profit organizations /