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Marketing strategy and management /

Baker, Michael J.

Marketing strategy and management / Michael J. Baker. - 3rd ed. - Houndsmills : Palgrave, 2000. - xxvi, 542 p.

ISBN: KES 3,780

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .B35 2000

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Marketing strategy and management /