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Market-driven management :

Lambin, Jean-Jacques, 1933-.

Market-driven management : strategic and operational marketing / Jean-Jacques Lambin. - Houndsmills : Palgrave, 2000. - xxxviii, 737 p.

ISBN: KES 3,920

Subjects--Topical Terms:
Marketing--Management.--European

LC Class. No.: HF5415.13 / .L36 2000

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Market-driven management :