Marketing plans :
McDonald, Malcolm H. B.
Marketing plans : how to prepare them : how to use them. - 2nd ed. - Oxford : Heinemann Professional, 1989. - ix, 337 p.
Marketing--Management.
Marketing--Planning.
HF5415.13 / .M33 1989
Marketing plans : how to prepare them : how to use them. - 2nd ed. - Oxford : Heinemann Professional, 1989. - ix, 337 p.
Marketing--Management.
Marketing--Planning.
HF5415.13 / .M33 1989