Strategic marketing.
Cravens, David W.
Strategic marketing. - 3rd ed. - Boston : Irwin, 1991. - xxvii, 833 p.
0256087938 :
Marketing--Decision making.
HF5415.135 / .C73 1991
Strategic marketing. - 3rd ed. - Boston : Irwin, 1991. - xxvii, 833 p.
0256087938 :
Marketing--Decision making.
HF5415.135 / .C73 1991