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Kleppner's advertising procedure /

Russell, J. Thomas.

Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane. - Custom ed. - Boston : Pearson Custom, 2002. - xix, 695 p.

ISBN: 053670726X : KES 600 (don.)

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5823 / .R87 2002

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Kleppner's advertising procedure /