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Strategic market management.

Aaker, David A.

Strategic market management. - 6th ed. - New Delhi : Wiley India, 2001. - xiv, 338 p.

ISBN: 8126509252 : 950

Subjects--Topical Terms:
Marketing--Decision making.

LC Class. No.: HF5415.135 / .A25 2001

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Strategic market management.