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Planning for power advertising :

Halve, Anand Bhaskar.

Planning for power advertising : a user's manual for students and practitioners. - London : Sage, 2005. - 260 p.

ISBN: 0761933549 : KES 1,065

Subjects--Topical Terms:
Advertising.
Advertising--India.

LC Class. No.: HF5823 / .H35

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Planning for power advertising :