Normal view MARC view ISBD view

Strategic brand management :

Keller, Kevin Lane.

Strategic brand management : a European perspective / Kevin Lane Keller, Tony Aperia, Mats Georgson. - 1st ed. - London : Prentice Hall, 2008. - xxvi, 829 p.

ISBN: 0273706328 :

Subjects--Topical Terms:
Brand name products--Management.

Place hold
Print
Cite
Add to your cart (remove)
Report a concern
Send to device
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

LIBRARY ONLINE CATALOGUE

Strategic brand management :