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Innovative marketing communications :

Masterman, Guy.

Innovative marketing communications : strategies for the events industry / Guy Masterman, Emma H. Wood. - 1st ed. - Boston : Elsevier, 2006. - xxi, 322 p.

ISBN: 0750663618 :

Subjects--Topical Terms:
Special events--Management.
Special events--Marketing.

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Innovative marketing communications :