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Marketing research /

Aaker, David A.

Marketing research / David A. Aaker, V. Kumar, George S. Day. - 9th ed. - New Delhi : J. Wiley, 2007. - xvii,774 p.

ISBN: 8126517916 :

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .A25 2007

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Marketing research /