Marketing management : (Record no. 1040)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00700nam a22002172 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000019288 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151021151132.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 101023s xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | oo71267762 : |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | KABU |
| Transcribing agency | KABU |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mullins, John W. |
| -- | 0000178985 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management : |
| Remainder of title | a strategic decision-making approach / |
| Statement of responsibility, etc. | John W. Mullins, Orville C. Walker. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 551 p. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| -- | 0000150912 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Walker, Orville C. |
| -- | 0000154917 |
| 852 1# - LOCATION | |
| -- | p3640 KES |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 101023 |
| 950 ## - LOCAL HOLDINGS (RLIN) | |
| -- | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Kabarak, Main Campus | Kabarak, Main Campus | 17/12/2015 | HF5415.13 .M85 2010 c. 2 | 23511 | 17/12/2015 | 17/12/2015 | General Collection | |||||
| Library of Congress Classification | Kabarak, Main Campus | Kabarak, Main Campus | 17/12/2015 | 3 | HF5415.13 .M85 2010 c. 3 | 22673 | 18/05/2017 | 17/12/2015 | General Collection | 15/07/2016 | |||
| Library of Congress Classification | Kabarak, Main Campus | Kabarak, Main Campus | 17/12/2015 | 1 | HF5415.13 .M85 2010 c. 1 | 23691 | 20/04/2017 | 17/12/2015 | General Collection | 26/05/2016 | |||
| Library of Congress Classification | Kabarak, Nakuru City Campus | Kabarak, Nakuru City Campus | 21/10/2015 | HF5415.13 .M85 2010 c. 1 | 23265 | 21/10/2015 | 21/10/2015 | General Collection |