LIBRARY ONLINE CATALOGUE

Dictionary of marketing communications. (Record no. 14898)

MARC details
000 -LEADER
fixed length control field 00641cam a22002172 4500
001 - CONTROL NUMBER
control field 0000002152
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20151217161130.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 070403s xx 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0761927719 :
Terms of availability GBP 25.60
040 ## - CATALOGING SOURCE
Original cataloging agency KABU
Transcribing agency KABU
050 #0 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5412
Item number .G68
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Govoni, Norman A.
-- 0000151406
245 10 - TITLE STATEMENT
Title Dictionary of marketing communications.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Sage,
Date of publication, distribution, etc. 2004.
300 ## - PHYSICAL DESCRIPTION
Extent v, 249 p.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Form subdivision Dictionaries.
-- 0000151407
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 070403
950 ## - LOCAL HOLDINGS (RLIN)
-- 1
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification Not For Loan Kabarak, Main Campus Kabarak, Main Campus 17/12/2015   HF5412 .G68 010086 17/12/2015 17/12/2015 Reference
    Library of Congress Classification Not For Loan Kabarak, Main Campus Kabarak, Main Campus 17/12/2015   HF5412 .G68 003268 17/12/2015 17/12/2015 Reference