Principles of marketing : (Record no. 1633)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00587nam a22002172 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000021050 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KABU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170929121635.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120110s xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8131731017 : |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | KABU |
| Transcribing agency | KABU |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .K68 2010 c. 6 |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of marketing : |
| Remainder of title | a South Asia perspective / |
| Statement of responsibility, etc. | Philip Kotler ... [et al.] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 514 p. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Geographic subdivision | South Asia. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 120110 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | General Collection |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lost | Library of Congress Classification | Kabarak, Nairobi City Campus | Kabarak, Nairobi City Campus | 21/10/2015 | 1 | HF5415.12 .S64M37 2010 c. 1 | 20400 | 25/01/2016 | 25/01/2016 | 21/10/2015 | General Collection | ||||
| Library of Congress Classification | Kabarak, Nakuru City Campus | Kabarak, Nakuru City Campus | 21/10/2015 | 1 | HF5415.12 .S64M37 2010 c. 1 | 20023 | 08/11/2018 | 05/11/2018 | 21/10/2015 | General Collection | c.1 |