Advertising and promotion : (Record no. 19618)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00854cam a22002772 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000018848 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221003105826.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100808s xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1260570991 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | KABU |
| Transcribing agency | KABU |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | .B45 2021 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George Eugene. |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising and promotion : |
| Remainder of title | an integrated marketing communications perspective / |
| Statement of responsibility, etc. | George E. Belch & Michael A. Belch |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 3 Vol. (various paging) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales promotion. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael A. |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 100808 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | General Collection |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Kabarak, Main Campus | Kabarak, Main Campus | 03/10/2022 | 5814.00 | HF5823 .B45 2021 c.1 | 032240 | 03/10/2022 | 03/10/2022 | General Collection | |||||
| Library of Congress Classification | Kabarak, Main Campus | Kabarak, Main Campus | 03/10/2022 | 5814.00 | 1 | HF5823 .B45 2021 c.2 | 032241 | 17/11/2022 | 03/10/2022 | General Collection | 31/10/2022 | |||
| Library of Congress Classification | Kabarak, Nakuru City Campus | Kabarak, Nakuru City Campus | 03/10/2022 | 5814.00 | HF5823 .B45 2021 c.1 | 032242 | 03/10/2022 | 03/10/2022 | General Collection |