LIBRARY ONLINE CATALOGUE

Essentials of corporate communication : (Record no. 19664)

MARC details
000 -LEADER
fixed length control field 01869cam a22003614a 4500
001 - CONTROL NUMBER
control field 14266624
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221019103305.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060215s2007 enka b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2006005358
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0415328268
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocm64084819
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)64084819
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BAKER
-- BTCTA
-- YDXCP
-- C#P
-- DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD30.3
Item number .R54 2007
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.4/5
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Riel, C. B. M. van.
245 10 - TITLE STATEMENT
Title Essentials of corporate communication :
Remainder of title implementing practices for effective reputation management /
Statement of responsibility, etc. Cees B.M. van Riel and Charles J. Fombrun.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. London ;
-- New York :
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 2007.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 306 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. [284]-301) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction : the communication system -- What is corporate communication? -- From communication to reputation -- Creating identity and identification -- Measuring corporate identity -- Communicating with the corporate brand -- Developing a reputation platform -- Expressing the company -- Communicating with key stakeholders -- Assessing the effectiveness of corporate communication -- Applied reputation research -- Organizing corporate communication.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Corporate image.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Corporations
General subdivision Public relations.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Fombrun, Charles J.
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/ecip068/2006005358.html">http://www.loc.gov/catdir/toc/ecip068/2006005358.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0651/2006005358-d.html">http://www.loc.gov/catdir/enhancements/fy0651/2006005358-d.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type General Collection
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification   Kabarak, Main Campus Kabarak, Main Campus 19/10/2022 18635.00   HD30.3 .R54 2007 c.1 032466 02/08/2024 19/10/2022 General Collection
    Library of Congress Classification   Kabarak, Main Campus Kabarak, Main Campus 19/10/2022 18635.00   HD30.3 .R54 2007 c.2 032324 02/08/2024 19/10/2022 General Collection
    Library of Congress Classification   Kabarak, Main Campus Kabarak, Main Campus 19/10/2022 18635.00   HD30.3 .R54 2007 c.3 032465 02/08/2024 19/10/2022 General Collection