Strategic marketing / (Record no. 857)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00652nam a22002172 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000011647 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151021151122.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 081215s xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071263351 : |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | KABU |
| Transcribing agency | KABU |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cravens, David W. |
| -- | 0000167603 |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic marketing / |
| Statement of responsibility, etc. | David W. Cravens, Nigel F. Piercy. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 784 p. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing. |
| -- | 0000151441 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Piercy, Nigel F. |
| -- | 0000167604 |
| 852 1# - LOCATION | |
| -- | p6750 KES |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 081215 |
| 950 ## - LOCAL HOLDINGS (RLIN) | |
| -- | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Kabarak, Nakuru City Campus | Kabarak, Main Campus | 21/10/2015 | 1 | HF5415.135 .C73 2009 c. 1 | 16087 | 09/06/2022 | 29/09/2021 | 21/10/2015 | General Collection | ||||
| Library of Congress Classification | Kabarak, Main Campus | Kabarak, Main Campus | 17/12/2015 | 1 | HF5415.135 .C73 2009 c. 1 | 15728 | 17/01/2019 | 08/11/2018 | 17/12/2015 | General Collection | ||||
| Library of Congress Classification | Kabarak, Main Campus | Kabarak, Main Campus | 17/12/2015 | 1 | HF5415.135 .C73 2009 c. 2 | 15727 | 18/10/2018 | 17/10/2018 | 17/12/2015 | General Collection | 1 | |||
| Library of Congress Classification | Kabarak, Main Campus | Kabarak, Main Campus | 17/12/2015 | 1 | HF5415.135 .C73 2009 c. 3 | 16086 | 18/05/2017 | 25/01/2016 | 17/12/2015 | General Collection |