Marketing research essentials / (Record no. 9578)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00659nam a22002172 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000021179 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151217152227.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120201s xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0471684767 : |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | KABU |
| Transcribing agency | KABU |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McDaniel, Carl. |
| -- | 0000151023 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research essentials / |
| Statement of responsibility, etc. | Carl McDaniel, Roger Gates. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Hoboken, NJ : |
| Name of publisher, distributor, etc. | John Wiley & Sons, |
| Date of publication, distribution, etc. | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 496 p. + |
| Accompanying material | 1 CD-ROM. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research. |
| -- | 0000151518 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gates Roger. |
| -- | 0000181905 |
| 852 1# - LOCATION | |
| -- | p2500 KES |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 120201 |
| 950 ## - LOCAL HOLDINGS (RLIN) | |
| -- | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Kabarak, Main Campus | Kabarak, Main Campus | 17/12/2015 | HF5415.2 .M33 2006 c.1 | 20501 | 17/12/2015 | 17/12/2015 | General Collection |