Managing brands : a contemporary perspective / Sylvie Laforet.
Material type:
TextPublication details: New York : McGraw-Hill, 2010.Edition: 1st edDescription: xxiv, 412 pISBN: - 0077117484 :
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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General Collection
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Kabarak, Main Campus | HF5415.15 .L34 2010 c. 1 (Browse shelf(Opens below)) | Available | 24022 |
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| HF5415.135 .M37 1992 The Marketing game! / | HF5415.135 .M37 1992 The Marketing game! / | HF5415.15 .B35 2007 c. 1 Product strategy and management / | HF5415.15 .L34 2010 c. 1 Managing brands : | HF5415.15 .R67 2007 c. 1 Strategic brand management / | HF5415.153 .K56 2005 c.1 Blue Ocean Strategy | HF5415.2 .A25 2005 Marketing research / |
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