Marketing as strategy : understanding the CEO's agenda for driving growth and innovation / Nirmalya Kumar.
Material type:
TextPublication details: Boston : Havard Business School Press, 2004.Edition: 1st edDescription: 270 pISBN: - 1591392101 :
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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General Collection
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Kabarak, Main Campus | HF5415 .K86 2004 c. 1 (Browse shelf(Opens below)) | c.1 | Available | 20430 | |||||||||||||
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General Collection
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Kabarak, Nakuru City Campus | HF5415 .K86 2004 c. 1 (Browse shelf(Opens below)) | c.1 | Available | 20431 |
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| HF5415 .K68 2012 c.3 Principles of marketing / | HF5415 .K75 2003 c. 1 Cases in rural marketing : | HF5415 .K75 2003 c. 2 Cases in rural marketing : | HF5415 .K86 2004 c. 1 Marketing as strategy : | HF5415 .K87 2006 c. 1 Principles of marketing / | HF5415 .K87 2006 c. 2 Principles of marketing / | HF5415 .L36 2009 c. 1 MKTG 2 / |
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