Writing for television, radio, and new media / Robert L. Hilliard, Professor Emeritus, Emerson College.

By:

Hilliard, Robert L, 1925- [author.]

Material type:

TextPublisher: Stamford, CT Cengage Learning, [2015]Edition: Eleventh editionDescription: xxi, 503 pages : illustrations ; 23 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781285465074 (paperback)
1285465075 (paperback)

Subject(s):

DDC classification:

808.22 23

LOC classification:

PN1990.9.A88 H55 2015

Summary: Writing for Television, Radio, and New media has been the leading work in its field for more than fifty years. Its frequently updated revisions, including the eleventh edition, combine the best principles and examples of the past with those of contemporary practice. Its thorough coverage of concepts, approaches, and techniques concentrates on the key media formats of commercials; news and sports; documentaries; reality programs; talk shows; interviews; music programs; corporate, educational, and children's formats; and drama and sitcoms. The text also presents basic information that writers need to know about production techniques, demographics, copyrights, and career opportunities. New material on social media allows today's students to understand the continued importance of clear writing and shows them how their digital skills can transfer to career opportunities.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
General Collection	Kabarak, Main Campus	PN1990.9.A88 H55 2015 C.1 (Browse shelf(Opens below))	C.1	Available	032146
General Collection	Kabarak, Main Campus	PN1990.9.A88 H55 2015 C.2 (Browse shelf(Opens below))	C.2	Available	032147
General Collection	Kabarak, Main Campus	PN1990.9.A88 H55 2015 C.3 (Browse shelf(Opens below))	C.3	Available	032148

Previous edition: 2011.

Includes index.

Writing for Television, Radio, and New media has been the leading work in its field for more than fifty years. Its frequently updated revisions, including the eleventh edition, combine the best principles and examples of the past with those of contemporary practice. Its thorough coverage of concepts, approaches, and techniques concentrates on the key media formats of commercials; news and sports; documentaries; reality programs; talk shows; interviews; music programs; corporate, educational, and children's formats; and drama and sitcoms. The text also presents basic information that writers need to know about production techniques, demographics, copyrights, and career opportunities. New material on social media allows today's students to understand the continued importance of clear writing and shows them how their digital skills can transfer to career opportunities.

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