Essentials of contemporary advertising / William F. Arens, David H. Schaefer.
Material type:
TextPublication details: Boston : McGraw-Hill, 2007.Edition: 1st edDescription: xxvii, 558 pISBN: - 0071106278 :
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General Collection
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Kabarak, Main Campus | HF5823 .A74 2007 c. 1 (Browse shelf(Opens below)) | Available | 18216 |
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| HF5823 .A38 2012 c. 1 Advertising and promotions : | HF5823 .A38 2012 c. 2 Advertising and promotions : | HF5823 .A48 2010 c.1 Advertising creative : | HF5823 .A74 2007 c. 1 Essentials of contemporary advertising / | HF5823 .B38 1996 Advertising management / | HF5823 .B387 1995 Introduction to advertising and promotion : | HF5823 .B387 1995 Introduction to advertising and promotion : |
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