Strategic brand management : building, measuring and managing brand equity. / Kevin Lane Keller.
Material type:
TextPublication details: Upper Saddle River, NJ. : Pearson Educ., 2008.Edition: 3rd edDescription: xxi, 692 pISBN: - 0132336227
- HD69 .B7K45 2008
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Kabarak, Main Campus | HD69 .B7K45 2008 c. 1 (Browse shelf(Opens below)) | Available | 18265 |
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| HD69 .B37 2001 c.3 Customer-Driven Project Management: Building Quality into Projects/ | HD69 .B37 2001 c.4 Customer-Driven Project Management: Building Quality into Projects/ | HD69 .B7K45 2003 c.1 Strategic brand management : | HD69 .B7K45 2008 c. 1 Strategic brand management : | HD69 .B7K45 c. 1 Strategic brand management : | HD69 .B87 2012 c.1 Project management for flat organizations | HD69 .B87 2012 c.2 Project management for flat organizations |
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